🩴
UX Case Study: Apperel Online Privalia
  • 🧐Study case
  • 🗺️Context
  • 🤔Analysis
    • Environment
    • Competitors
    • Users
  • 💡Ideación
  • 🎨Creación
  • ⚡Conclusions
Powered by GitBook
On this page
  • Wireflow
  • Wireframes

Creación

PreviousIdeaciónNextConclusions

Last updated 1 year ago

Wireflow

Since the ideas to be applied are elements added to existing sections within the application, I decided to focus on creating wireframes that would have as their base the existing information architecture, but would add the ideas that would help alleviate the pain points.These ideas have a great correlation between them, so the flow should be almost linear and respond to a natural process of any buyer, which is:

Pre-selection > Review / Discard > Purchase

  1. Creation of a favorite button on each product card to make pre-selection quick and easy.

  2. Visualization in the navbar that reminds you of the multiple products in your list.

  3. Visualization of all your favorite items with the option to add them to the shopping cart immediately.

  4. Visualization of the product with all its details, including color and size.

  5. Link to size guide.

  6. Modal window that reminds you of the product's availability and reservation time.

  7. Timer that reminds you of the time left to make your selection.

  8. Option to recover your product selection once the reservation time has expired.

Wireframes

Pre-selection without activating time

On the first screen, where you can view the catalog of available products, each product block is added with the option to favorite, through a heart icon, which is repeated in the main bar next to the cart and creates a new navigable section.

Buy Safely and Avoid Returns

Once you decide to purchase the product, that's when you choose the size. This option should display a link to a guide that shows a measurement template or the use of an app like Fit Finder.

Announce Deadlines and Don't Make Them Waste Time

The user is already ready to make the purchase, but there are millions of possibilities that at that moment the user's attention may be diluted, whether it's because they want to first look for the card they're going to pay with, because they remembered they're missing a gift and want to add something else, or because someone knocked on their door. It's important to let them know that the cart has a validity time and explain the reasons, but even if they've run out of time when they come back, they should have the option to recover their invested time and be able to reactivate their cart, even if there's a possibility that not all of their products are still in stock.

🎨