Competitors
Last updated
Last updated
For the analysis, I selected three online clothing and shoe retailers: Zalando, Shein, and Zara, as well as an online store specializing in sports shoes, Footloker, to learn from their best practices and identify what we can improve to differentiate ourselves in the market.
General Analysis
In general, I found that companies operating outside of the outlet format invest more in product details (size, cart experience, favorite options, and returns), while outlet stores like Zalando and Privalia have more product detail and purchase experience issues.
Specialized Stores
Specialized stores like Footloker use additional services like FIT FINDER to help users find their size based on traditional measurements and the selected shoe's template.
Comparison with Privalia
The company closest to Privalia's business model is SHEIN, and a direct comparison shows that SHEIN performs well in meeting user needs, serving as a guide for the points to improve in Privalia.
With the data collected earlier, I can assess the company's situation, which allows me to approach the ideation process. The DAFO technique helps me concentrate on Privalia's weaknesses, strengths, threats, and opportunities.
Strengths:
Variety of Brands: Privalia offers a wide range of brands.
Year-Round Offers: Privalia provides offers throughout the year.
App and Desktop Platform: Privalia has a platform available on both app and desktop.
Payment Options: Privalia offers various payment options.
News Notifications: Privalia communicates new products and offers to its users.
Weaknesses:
Lack of Product Reviews: Privalia lacks reviews on its products.
Post-Sales Process Deficiencies: Privalia's post-sales processes are deficient.
Lack of Size Guide: Privalia lacks a size guide for shoes.
Limited User Control: Privalia does not provide users with sufficient control over their orders.
Threats:
User Trust Issues: Users may distrust Privalia's product selection.
Low Rating and Bad Reviews: Privalia's low rating and bad reviews on the internet may deter users.
User Attention Loss: Users may lose interest in Privalia due to the availability of other options for selecting shoe sizes.
Opportunities:
Positioning as a Reliable Platform: Privalia can position itself as the most reliable platform for buying shoes.
Associations with Apps for Size Definition: Privalia can associate with apps to define shoe sizes.
Reducing Returns due to Size Issues: Privalia can reduce returns due to size issues.
Improving Tracking Service: Privalia can improve its tracking service.
Establishing Closer Relationships with Customers: Privalia can establish closer relationships with its customers.
