🧐Study case

Improving the Online Shopping Experience

As a UX designer, my constant challenge is to improve the user experience. In this case, the goal was to analyze and propose ideas to simplify the process of buying flip-flops on popular online stores like Zalando and Spartoo.

Key Considerations

1. Product Details: The details that affect the selection of an item, such as size, color, and price.

2. Purchase Process: The steps involved in the purchase process and potential pain points that could compromise the sale.

Objective

Identify 2-3 weak points in the platform and propose a possible improvement or solution.Key Findings

1. Product Filtering: The current filtering system is not effective, making it difficult for users to find the right product.

2. Product Information: The product information is not clear, making it hard for users to make an informed decision.

3. Checkout Process: The checkout process is lengthy and complicated, leading to cart abandonment.

Proposed Solutions

1. Improved Filtering System: Implement a more effective filtering system that allows users to narrow down their search by size, color, and price.

2. Clear Product Information: Provide clear and concise product information, including high-quality images and detailed descriptions.

3. Simplified Checkout Process: Streamline the checkout process by reducing the number of steps and making it more intuitive.

By addressing these weak points, we can improve the overall user experience and increase conversions.