Context
Last updated
Last updated
Given the option to select an online sales website, I decided to review the main conditions the user has for buying their summer flip-flops, which were: color, size, and price. To provide more context, I defined the type of store as an outlet or department store operating in Spain. With a clearer direction, I conducted a brief investigation of the most used online stores in Spain. I was surprised to find that Privalia was ahead of Zalando, which has a strong marketing strategy. However, Privalia presents itself as a great online outlet for brands, which means good prices. Without hesitation, I selected Privalia for study and improvement, as I have also been a consumer of this product.
Identified user requirements: color, size, and price.
Defined the store type as an outlet or department store in Spain.
Researched the most used online stores, finding Privalia as a leading outlet platform.
Selected Privalia for further analysis and improvement, based on personal experience as a consumer.